Are You Lost in an Ocean of Sameness?

An Ocean of Sameness happens when a potential customer can’t easily understand how your product or service is different from others. Being caught in an Ocean of Samenesscan be a slow spiral fall into oblivion. In challenging times like today, it is doubly important to avoid this pitfall.

Establishing differentiation is a main goal of marketing. Are you doing that? Your marketing should give people a reason to select you instead of someone else. It can be lower price, better features, more unusual products, fabulous customer service, free delivery…the list goes on. It can be a small thing or a big thing, but whatever it is, you need to promote it. At Hall Marketing & Design we help clients identify their uniqueness, then develop branding and marketing to promote it.